Even after 19 years, the memory of the September 11 terrorist attack, which claimed nearly 3,000 lives, remains vivid in our minds.

9/11 symbolizes immense sorrow and grief, but also showcases the patriotism and unity of Americans. On that fateful day, the nation stood together against the attackers. The entire world mourned with the United States, showing empathy from every corner of the globe.

During those challenging times, Budweiser aired a profoundly emotional commercial that resonated deeply with viewers. The ad features the company’s iconic Clydesdale horses making their way through New York City, passing landmarks like the Statue of Liberty and the Brooklyn Bridge. They eventually reach the site of the fallen Twin Towers and bow their heads in a poignant tribute.

The commercial aired again on the 10th anniversary of 9/11. Paul Chibe, VP of marketing at Anheuser-Busch, stated it was meant to honor those lost and ensure we never forget.

Watch the touching advertisement below.